Running, fitness, yoga these three categories were already a part of my personal life. “ It’s by far my favorite job so far and I am very passionate about it. In this role, she oversees the footwear and apparel creation teams, plus a dedicated marketing team that reports to her as well. Right now, Erin oversees the business unit that creates the products for the categories of running, training and what is called ‘studio’, which is mostly a yoga and pilates type of product.

“ I had always admired PUMA as a brand with their long history in sport, combined with a unique connection to fashion and culture”. Eventually, she decided she wanted to keep working in sportswear, joining Timberland for a few years before PUMA reached out to her in 2008. When the company merged, everyone got relocated to New York and Erin was considering that change and move because “ I was young and in my twenties”. “ There was a financial and business side to it but we would also study the consumers, the consumer trends, fashion trends… all of that sounded much more interesting to me than what the other companies were about”.Įrin entered the program and was a buyer for many categories including cosmetics, accessories and sportswear.

Then she found out about a department store that was recruiting for their executive training program, which was bringing young people in to learn to become buyers for the Boston-based the company. She would go to all these different career fairs and interviews… “ It all seemed so boring,” she remembers. When she graduated from college, a lot of insurance companies and finance companies came to her school and tried to recruit her and other students. As part of our “ SHE MOVES US” series, Erin talks about her career, being a mother as well as a manager and about the importance of a work-life balance.Įrin Longin has spent most of her career at PUMA, just over 13 years. As Global Director of the Business Unit Run/Train, Erin Longin has helped restart PUMA’s running category and accompanied the successful launch of the new line of running shoes with the company’s advanced NITRO technology.

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